For Week 2 read "What is Advertising?"
1/ DETAILED LIST OF QUESTIONS ON PRODUCT/SERVICE, ENVIRONMENT AND TARGET MARKET (FOR GROUP CAMPAIGN)
2/ OVERVIEW/CHECKLIST OF TYPICAL STEPS IN ADVERTISING CAMPAIGN (NOT ALL WILL APPLY TO YOUR PROJECT, BUT YOU SHOULD AL LEAST REVIEW ALL OF THESE QUESTIONS)
Optional: More detailed guide to implementation. This material comes from the U.K., but the same principles and ideas apply directly to North America.
DESCRIPTION OF ASSIGNMENTS